To elevate brand visibility and member engagement, CAA partnered with Hockey Canada for the 2023 IIHF Women’s World Championship, a hockey event that is extremely popular in Canada and has seen a rise in popularity with the professionalization of women's hockey. Through sponsorship, we gained national logo exposure, VIP access for members, and created the CAA Oval Zone—an on-site branded experience with giveaways. Nearly 60,000 attendees and 1.1M viewers saw the CAA brand, with a 7.3% social media engagement rate highlighting strong audience connection.