Road Safety

The FIA is dedicated to improving the safety of every day road users throughout the world.

FIA Action for Road Safety

An estimated 1,35 million people are killed each year on the roads worldwide and 50 million injured. That corresponds to 3,500 fatalities every day, including 500 children: an unacceptable human, economic and social cost for our societies.

Following the launch of the first United Nations Decade of Action for Road Safety in May 2011, the FIA demonstrated its support for the goals of the initiative by launching its own Action for Road Safety campaign.

Built around four guiding key priorities, the campaign sought to:

Advocate at the highest levels to commit politicians to take action and prioritise road safety as a leading health and development crisis.
Assist FIA Members in implementing road safety interventions through the FIA Road Safety Grants Programme, supported by the FIA Foundation.
Build strong partnerships with all commercial and institutional partners that share the Federation’s goals.
Mobilise the Motor Sport Community to be ambassadors for the cause and utilise the sport’s global reach to connect with as large an audience as possible.

To meet the criteria of the first of these priorities, the FIA developed key working relationships with international institutions and organisations as well as governments around the world including with: the United Nations, UNECE, UNESCO, UN Habitat, UN Youth, UNDP, UNEP, the World Health Organization, the World Bank, the African Development Bank, the Agence Française de Développement, the Asian Development Bank, the Inter-American Development Bank, the International Telecommunication Union, the International Transport Forum, the World Economic Forum, the International Federation of Red Cross and Red Crescent Societies and the Ban Ki-moon Centre for Global Citizens.

It also contributed to the call for the inclusion of road safety in the UN Sustainable Development Goals (SDGs), an objective that was achieved in September 2015 when the UN General Assembly adopted the 2030 Agenda for Sustainable Development that includes road safety in the 17 SDGs.

FIA Road Safety Grants Programme

To help bring about positive, measurable change at the local level, in 2012 the Federation created the FIA Road Safety Grants Programme. To date the Programme has awarded € 9.2 million in support of more than 540 road safety projects all over the world.

For any further information about the FIA Road Safety Grants Programme, please contact Anaïs Aite Mobility Grants Coordinator (aaite@fia.com).

FIA Road Safety Global Campaigns

In the years following the launch of FIA Action for Road Safety, the Federation embarked on a variety of significant road safety partnerships with private and institutional actors, supported by innovative and far-reaching campaigns designed to address key issues affecting road safety worldwide.

These included the creation of the FIA’s Golden Rules for Road Safety in 2011. The rules were promoted in association with one of the Federation’s longest standing partners, Michelin. The Golden Rules would later form the basis of the #3500LIVES messaging.

In addition to Michelin, the Federation also welcomed FIA Action for Road Safety partnerships with The Coca-Cola Company (2014-2016), Petronas (2014-2016), Iveco (for 2015), Nissan (2014-2019), tyre manufacturer Pirelli (2016-2020) and since 2017 with Essilor extended to the newly created EssilorLuxottica as from 2021, a world leader in ophthalmic optics, promoting the ‘Check Your Vision’ Golden Rule.

In 2017, the Federation also began one of its most ambitious partnerships, with advertising giant JCDecaux, which committed to give the FIA the opportunity to use its assets worldwide to promote a new and highly innovative campaign, #3500LIVES.

FIA Road Safety Strategy 2021-2023

Following the 3^rd Global Ministerial Conference on Road Safety in Stockholm in February 2020, Delegates concluded that a different approach is necessary, a concerted effort in which safe mobility is the core, fundamental value of the road transport system. The call for a change in approach was embodied in the ‘Stockholm Declaration’ endorsed by the UN General Assembly.

In response to this strong call, the FIA developed an FIA Road Safety Advocacy Strategy for 2021-2023, in consultation with its Members.

The strategy sets a step change in direction and focus, moving away from the emphasis on awareness raising to evidence-based interventions with a stronger monitoring and evaluation framework, allowing for objective assessment and measurement of the impact.