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OUTREACH FOR IMPACT - Revitalising Engagement in India [FIAA, India]
14.05.24
The FIAA has adopted a fresh approach to club policy outreach by engaging multiple government agencies, local schools, and leveraging non-traditional distribution channels. A case study of the 'Safety Delivered' helmet wearing program's rollout within the Mumbai Western India Automobile Association (WIAA) has fostered new partnerships that have increased brand awareness and advocacy effectiveness.
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