Ecoviaje - Rutas de Impacto (Ecotravel - Routes of Impact) of the Bolivian Automobile Club is a sustainable tourism programme that encourages conscious travel. It offers unique experiences in your own vehicle or on organised buses, combining adventure, connection with nature, and local culture. Its value proposition includes premium services, expert guides, and activities such as hiking, craft workshops, and traditional cuisine. It benefits travelers seeking responsible tourism and local communities through economic opportunities and cultural preservation. The goal is to promote a lasting positive impact by fostering ecology, cultural exchange, and sustainable regional development.