People tend to behave better when under supervision (Amorós, 2007). We are harnessing this psychological phenomenon to innovate in road safety: "Control Tower" aims to promote road safety among drivers in order to address the serious accident crisis in Colombia.  The project comprises an app that records driving behaviour and risks in real time; this data is then converted into reports to alert both the user and their supervisor to risky behaviour, thereby enabling the creation of a plan focused on improving road safety conditions for motorcyclists..