RAC Foundation’s DriveFit 2.0 secures funding from the Road Safety Trust
The DriveFit 2.0 project, run by the Royal Automobile Club (UK), has successfully secured funding from the Road Safety Trust. The initiative focuses on significantly improving road safety education aimed at young and novice drivers in the UK.
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Several research studies have shown that young drivers are the group most likely to crash. For this reason, educating this cohort is critical for road safety.
Building on the success of its predecessor, the DriveFit project, this funding will enable an expansion by enhancing the effectiveness of pre-driver education through a redesigned, evidence-based intervention.
The incorporation of scientific methods to affect behavioural changes has been proven to make an impact on the attitudes towards road safety and driving among young drivers according to the Pre-driver Theatre and Workshop Education Research (PdTWER) project.
This research project, the insights from which are key to DriveFit 2.0, was conducted by the RAC Foundation over 3.5 years starting in 2019.
DriveFit 2.0 is scheduled to run until July 2025 with the support of the National Fire Chiefs’ Council, the National Police Chiefs’ Council, Road Safety GB, Devon and Somerset Fire and Rescue Service and Surrey Fire and Rescue Service. The DriveFit intervention will be of interest to other organisations and FIA Clubs.
An intervention guide, video clips and printed materials templates have been prepared by Dr Elizabeth Box, the intervention developer, to help support the rollout of this evaluated intervention.