A landmark women-in-motorsport initiative tracing the historic Panamericana route. The Girls Road Tour introduced women from diverse backgrounds to rallying through mentorship, workshops, scholarships, and community outreach. With 16 cars and participants from five countries, the project partnered with Porsche Mexico, RAC, and Querétaro, achieving a media reach of 288 million. The programme created pathways for future female racers and mechanics, promoting equality, visibility, and inclusion across Latin American motorsport.