ACR "Mr Bear Driver" app moves forward internationally

  • gb

The “Junior Co-Pilot” project launched by the Automobil Clubul Român in January 2016 with the support of the FIA Road Safety Grant Programme continues on its way to success

FIA, Motorsport, Mobility, Road Safety, F1, WRC, WEC, WTCC, World RX

The app reached 25% of the Romanian population and has been downloaded more than 30,000 times. It has also been rewarded at several international advertising and innovation festivals. 

The game was translated into Portuguese and has been rolled out in Portugal in cooperation with the Automovel Club de Portugal. “Mr Bear Driver” could be easily implemented in other European countries through national automobile Clubs in the future.