The Marketing & Events Department of the FIA is in charge of the development of a wide range of activities and services across 4 main pillars:
The marketing offer includes the management of the FIA Brand Identity and related licensing offers, the establishment of various partnerships for FIA programs, the commercial relationships with the promoters of the main FIA Championships and the organization of international FIA events.
Since its creation, the Marketing & Events Department has built strong alliances with key corporate actors of automotive competition, such as Michelin, Magneti Marelli or Volkswagen, as well as major blue-chip companies such as Philips, Rolex, EDF, etc. They strongly support success of ground-breaking campaigns such as FIA Action for Road Safety, FIA Women in Motorsport, FIA Action for Environment or the anti-doping program FIA Race True, but also the FIA Events such as the Sport and Mobility Conference and the FIA Prize-Giving.
Further steps taken by the Marketing & Events Department to continue building the FIA’s global reach include the publication of the new Brand Identity Guidelines, the launch of a new e-shop, and the elaboration of a wide range of marketing services for the FIA Clubs.