The new multi-year support of Bridgestone will boost the ecoRally Cup which aims to address major environmental concerns like energy saving and also foster positive behaviors of motor sport competitors.

This competition, which was created in 2006, is entirely devoted to electric vehicles running in regularity events. The vehicles used in the competition are road production vehicles with an electric drivetrain, which have valid registration documents for public road use, without any kind of modification to the car. This allows competitors to use their vehicles intended for daily use.

The event provides Bridgestone an opportunity to further promote "ENLITEN", a combination of multiple technologies providing maximum safety, outstanding tyre performance and improved sustainability characteristics, while ensuring that Bridgestone tyres are  EV ready.  Additionally, Bridgestone's involvement will lead to more engagement from FIA Member Clubs, a commitment of the brand to international motor sport, and a focus on road safety initiatives.

Andrew Wheatley, Director of FIA Rally Department, said: “We are pleased to have the long-term support of Bridgestone on the FIA ecoRally Cup project. This partnership will enable the event to reach new audiences through geographical expansion and raise the sustainability profile of the competition. Energy saving and responsible motor sport and mobility are central to the sustainability aims of the FIA.”

Tomoyuki Takagi, Executive Director of Global Marketing Strategy, Bridgestone Corporation, said: "We are proud to support the ecoRally Cup through partnership with the FIA. This partnership aligns with  the Bridgestone E8 Commitment, our corporate commitment which accelerates our transformation to a sustainable solutions company. We aim to inspire excitement and spread joy to the world of mobility while striving to achieve the realization of a carbon neutral mobility society with our technologies and inititiatives like the FIA ecoRally Cup."