AUTO #16 – Safety Stars

  • gb
02.09.16
Turning global fame into a worldwide fight for road safety
FIA, Motorsport, Mobility, Road Safety, F1, WRC, WEC, WTCC, World RX

For the first time in its history, the FIA is launching a global advertising campaign. Seven stars- Fernando Alonso, Yohan Blake, Marc Marquez, Felipe Massa, Rafael Nadal, Pharrell Williams and Michelle Yeoh- have  “given” their face to promote one each of the FIA Golden Rules for Safer Motoring. In the latest issue of AUTO, the international journal of the FIA Family, you can find a sneak preview of the campaign, created with JCDecaux, prior to its official launch in the coming weeks. “Road traffic accidents are the cause of 1.25 million deaths and 50 million injuries every year,” explains President Jean Todt in the cover story of the magazine. “We cannot sit and do nothing when faced with these figures. A lot can be achieved simply by respecting a few basic rules, such as those that the FIA has been promoting for some time now. We want this campaign to reach as many people as possible around the world and, to achieve that, we have called on a number of leading celebrities who can help, thanks to their popularity and visibility.”

On the eve of Habitat III, the UN conference on Human Settlements, the latest edition of AUTO shines the spotlight on how driverless vehicles and car sharing are set to provide an answer to city traffic woes, with contributions from such major players as the CEO of Uber, Travis Kalanick and an exclusive interview with the Mayor of Paris, Anne Hidalgo.

Tragedy can be life changing, but it can also give rise to a dream which, once turned into reality, goes to show that willpower is an amazing force: Frédéric Sausset tells AUTO how he had to have all four limbs amputated, but despite this handicap, competed in the Le Mans 24 Hours.

Drivers, tracks and cars are the basic ingredients of motor sport: AUTO celebrates three “classics” of this kind, with articles on Jacky Ickx, the Macau circuit and on a fascinating event for lovers of historic cars, namely the Le Mans Classic.

For those interested in in-depth technical matters, in this edition there’s a story about sensors that tell if safety belts are done up properly, trialled in the second Formula E season and in the FIA WEC Championship and how McLaren, a pioneer in the field of simulation, is transferring the experience gained from applying this technology in motor racing, to new areas of activity.

As always, this edition includes the latest news, features, interviews and photography from motor sport and motoring across the world.

Each issue of AUTO is sent free-of-charge to selected high-level individuals in the motoring and motor sport industries.

Click here to read this issue online.

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