FE - Formula E links up with best young minds in art and design to create new trophies | Federation Internationale de l'Automobile

FE - Formula E links up with best young minds in art and design to create new trophies

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13.08.18.

Formula E has teamed-up with Central Saint Martins - a worldfamous arts and design college - to challenge some of the most innovative and creative young minds to develop a new set of trophies for the ABB FIA Formula E Championship.

The electric street racing series worked in conjunction with a selection of product design graduates from the highly-acclaimed arts school - a constituent college of the University of the Arts London - in a bid to invent bespoke trophies that visually capture and resemble the unique identity of Formula E. Following a wide brief with plenty of scope for inspiring imagination, the graduates presented their ideas and prototypes with four designs progressing to the final stage in front of a judging panel of Formula E representatives. It was the eye-catching layered design of Swedish-born graduate Ellen Nyqvist who devised the winner’s trophy - to be handed to the winning driver of the ABB FIA Formula E Championship.

‘THE CREATIVITY OF THE GRADUATES AND THEIR INTERPRETATION OF OUR BRAND WAS REFRESHING TO SEE. WE WANTED TO DESIGN TROPHIES THAT WOULD BE UNIQUELY FORMULA E AND THEY HAVE CERTAINLY DONE THAT.’

Steven Aspinall Head of Design at Formula E and former student at Central Saint Martins