Iveco and New Holland Agriculture official suppliers of AfRS
Iveco and New Holland Agriculture, part of the Fiat Industrial Group, will work closely with the FIA to spread the Safer Motoring message of the Action for Road Safety campaign.
Wed 20.03.13, 6:06PM
The FIA is pleased to announce that Iveco and New Holland Agriculture have become the official suppliers of the FIA Action for Road Safety campaign. Iveco and New Holland Agriculture will give significant exposure to the important road safety initiative on site during World Touring Car Championship (WTCC) events, as well as through the companies’ business channels and online networks.
Iveco and New Holland Agriculture, part of the Fiat Industrial Group, will work closely with the FIA to spread the Safer Motoring message of the Action for Road Safety campaign. The promotion of the campaign will focus on the key target groups of truck and commercial vehicles drivers and retailers. In their role as official suppliers for the FIA initiative, Iveco and New Holland Agriculture will:
- Ensure visibility of the FIA Action for Road Safety campaign at all WTCC events in 2013.
- Assimilate a common communications campaign.
- Provide an online presence for the FIA Action for Road Safety campaign on all Iveco’s online platforms.
- Inform Iveco staff about the importance of safer road use via internal communications campaigns.
- Supply the FIA with data and studies on truck accidents and road safety.
Each year 1.3 million people die and nearly 50 million others are injured in road traffic accidents. The World Health Organisation (WHO) estimates that unless something is done to address this critical issue by 2030, traffic accidents will become the planet’s fifth most common cause of death, with a predicted 2.4 million fatalities per year.
The FIA’s Action for Road Safety campaign aims to address this critical problem by focusing the Federation’s resources on helping its member organisations around the globe to educate and advocate for safer roads, vehicles and behaviour. Launched on 11 May 2011 in support of the United Nations’ Decade of Action for Road Safety (2011-2020), the FIA’s initiative has received enthusiastic support from the motor sport community, members of government and key global decision-makers. The Federation is proud to welcome Iveco as the campaign’s official supplier and looks forward to utilising Iveco’s expertise to spread the safer motoring message.
Iveco Iveco, a Fiat Industrial company, designs, manufactures and markets a wide range of light, medium and heavy commercial vehicles, off-road trucks, city and intercity buses and coaches as well as special vehicles for applications such as firefighting, off-road missions, defence and civil protection. Iveco employs close to 25,000 individuals globally. It manages production sites in 11 countries throughout Europe, Asia, Africa, Oceania and Latin America where it produces vehicles featuring the latest advanced technologies. 5,000 sales and service outlets in over 160 countries guarantee technical support wherever an Iveco vehicle is at work.
New Holland Agriculture New Holland Agriculture’s reputation is built on the success of its customers, cash crop producers, livestock farmers, contractors, vineyards, or grounds-care professionals. They can count on the widest offering of innovative products and services: a full line of equipment, from tractors to harvesting, material handling equipment, complemented by tailored financial services from a specialist in agriculture. A highly professional global dealer network and New Holland’s commitment to excellence guarantee the ultimate customer experience for every customer. For more information on New Holland visitwww.newholland.com
Fédération Internationale de l'Automobile The FIA is the governing body for world motor sport and the federation of the world’s leading motoring organisations. Founded in 1904, with headquarters in Paris, the Fédération Internationale de l'Automobile (FIA) is a non-profit making association. It brings together more than 230 national motoring and sporting organisations from over 134 countries on five continents. Its member clubs represent the interests of millions of motorists and their families.