Launch Event

Road safety experts have described ESC (Electronic Stability Control) as “the greatest life-saving technology since the seatbelt”. So why, when the EU is failing to reach its 2010 target to reduce road fatalities by 50%, is ESC installed in less than half of all vehicles across Europe?

The Choose ESC! campaign launch on Tuesday, May 8th in Rome, will for the first time reveal a detailed Europe-wide analysis of ESC market penetration and a cost-benefit study that demonstrates how ESC saves money as well as lives. The FIA is backing the campaign to increase the take-up of this life-saving technology because it will make a hugely significant contribution to avoiding crashes and reducing fatalities on our roads.

Speakers

Max Mosley, FIA President
Viviane Reding, European Commissioner for the Information Society and Media
Claes Tingvall, Chairman, Euro NCAP
Nicole Nason, Administrator, US National Highway Safety Administration (NHTSA)
Ivan Hodac, Secretary General, European Automobile Manufacturers Association (ACEA)
David Ward, Director General, FIA Foundation

Venue

Bridgestone European Testing Centre,
Via Selciatella 119,
04011 Aprilia,
Italy

Date

Tuesday, May 8, 2007, 1100-1630 hrs