Choose ESC! Launch
'Choose ESC!' campaign logo.
     
  A major pan European information campaign ‘Choose ESC!’ is being launched at the Bridgestone European Testing Ground near Rome, Italy on 8 May. ‘Choose ESC!’ is lead by David Ward, Director General of the FIA Foundation and aims to inform car buyers of the life saving potential of Electronic Stability Control.  
     
Speaking at the launch will be the FIA President Max Mosley, Euro NCAP Chairman Claes Tingvall, Nicole Nason, Administrator of the National Highway Traffic Safety Administration, Viviane Reding, European Commissioner for the Information Society and Media, and the Secretary General of the European Automobile Manufacturers Association Ivan Hodac. The launch will also feature the release by the Euro NCAP of an EU wide ESC availability survey as well as live demonstrations comparing the performance of a car with and without the system engaged.

An international workshop will also compare the ESC experience in major world markets and feature experts from the Australia, Canada, Europe and the USA.
Participants at the event will include all the major stakeholders in intelligent vehicle safety systems including motoring organisations, consumer groups, motor industry and related service suppliers, national authorities from EU member states and representatives of the news media. ‘Choose ESC!’ is an initiative of the eSafety Aware Communications Platform, with the support of the European Commission and the FIA Foundation.

For more information visit: www.esafetyaware.eu

     
ISSUE 9

FIA NEWS:
Blair Backs FIA Safety Campaign
Make Roads Safe Campaign Goes Global
Schumacher Urges Action to Cut Road Deaths

FIA SPORT:
F1 Supports UN Road Safety
Week

Wurz Talks Safety at Youth Assembly
FIA Greenlights Green-Fuel Championship

FIA MOBILITY:
WHO Cites Road Crashes As Biggest Killer
Clubs Gear Up for Road Safety
FIA Clubs Call for Immediate Action on ESC

FIA INSTITUTE:
Bahrain Circuit Awarded FIA Institute Centre of Excellence
Interview: Crown Prince Shaikh Salman Bin Hamad Al-Khalifa
Bahrain Takes Pride in Excellence

FIA FOUNDATION:
Rally For Safer Roads – In Pictures
UN Forum Hears Ministerial Pledge
Choose ESC! Launch
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