| The FIA and all the Formula One drivers also demonstrated their support for the campaign, as well as the first United Nations Global Road Safety Week, due to take place in April 2007, by displaying a campaign message in the official FIA 2007 season photo.
Formula One tyre supplier Bridgestone will be promoting the campaign at every race during the 2007 season.
Max Mosley, President of the FIA, said: “The FIA is giving strong support to the Make Roads Safe campaign. The safety lessons learned from Formula One have already helped to make our roads safer through crashworthiness programmes such as Euro NCAP. Now we can use the global platform that Formula One provides to give support to this important effort to improve road safety in some of the poorest countries of the world.”
This is a crucial year for international efforts to secure political action on global road crashes, which kill a million people in the developing world every year. The Make Roads Safe campaign, led by the FIA Foundation, is calling on the United Nations General Assembly to approve the first ever UN Global Ministerial Summit on Road Safety, to agree an international strategy for road injury prevention.
The Make Roads Safe campaign has been established to call for G8 action to tackle road deaths in low and middle income countries. The campaign, supported by an international coalition of organisations, is calling for a €300 million Action Plan for global road safety; a minimum 10% road safety element in all road programmes funded with development money; and a UN summit to address the global road safety crisis. |
