 |
 |
|
|
| Award for Costa Rican Seatbelt
Campaign |
|
 |
|
The award was presented to Carlos Macaya, President
of the Costa Rican Automobile Club and FIA Foundation Trustee.
|
| |
|
|
| |
A Costa Rican
seatbelt campaign, carried out with the support from the
FIA Foundation, has won the prestigious Institute of Road
Traffic Education (IRTE) and Prince Michael International
Road Safety Award 2005.
|
|
|
From
Autumn 2003 until Summer of 2004, the FIA Foundation supported
the nationwide campaign to promote seat belt wearing
in Costa Rica in conjunction with the Costa Rican Ministry
for Transport, the National Road Safety Council, the National
Insurance Institute and the Costa Rican Automobile Club.
This campaign was a pilot project based on the principles
of ‘best practice’ developed in the FIA Foundation
seat belt toolkit, which identifies the best methods to raise
levels of seat belt use.
The central human and emotional message
of the campaign was based around the concept of love and
responsibility,
with a campaign icon featuring a traffic sign with a heart
secured by a seat belt. The campaign slogan “Por Amor
Use el Cinturón” (For love use your seat belt)
deliberately did not demand that Costa Ricans obey an order,
something which had proved so disastrous
in the past, but asked them to make the choice to wear a
seat belt for the sake of family and friends.
In his letter
of congratulations, IRTE President, Rohit Baluja, said the
award pays tribute to the dedication and
hard work of those involved in the campaign in Costa Rica.
He
said: “Through the generous promotional support
of the FIA Foundation, [the campign] is motivating governments
and non-governmental organisations across the world to follow
suit.”
The award was presented to Carlos Macaya, President
of the Costa Rican Automobile Club and FIA Foundation Trustee
at
the official award ceremony which took place in Delhi, India
on January 6.
|
|
|
|
|
|
|
