| Drivers from the FIA Formula One World Championship participated in a group photo to endorse the campaign during the first Grand Prix of the season in Australia.
FIA President Max Mosley said: “The FIA has worked closely with the automotive industry in the introduction of energy efficient and environmentally relevant technologies in Formula One. It is encouraging to see that drivers at the top level of motor sport are backing this green approach and supporting our Make Cars Green Campaign.
“Energy efficient technologies are the future of greener motoring and we hope that the global platform that Formula One provides can help to accelerate their introduction on our roads.”
A similar group photo involving all of the competitors in the FIA World Rally Championship took place at the recent Rally Mexico.
Sebastien Loeb, four-time World Rally champion, said: “It is nice to see that the FIA World Rally Championship is aiming to support FIA's Make Cars Green campaign. I also feel very proud driving for Citroën, a leading brand in Europe regarding CO2 emissions as a result of its more environmentally friendly policy. I have the feeling that we can all work together to reduce the impact of motoring on the environment.”
The World Touring Car Championship also supported the campaign from the first round of its series in Curitiba, Brazil. For the rest of the season the campaign’s logo will be displayed prominently on every car in the field.
Jacques Behar, Chairman & CEO of KSO, promoter of the FIA World Touring Car Championship, said: “The WTCC is honoured to support the FIA's Make Cars Green campaign. Because of the obvious relationship between the touring cars and their road-going equivalents, we strongly believe that the WTCC has a key role to play in raising public awareness of these environmental initiatives.”
The FIA led initiative, which is supported by global partner Bridgestone, will be rolled-out at further events in conjunction with all of these championships later in the year.
“It is immensely satisfying that so many competitors in world motor sport are championing the FIA’s campaign to make motoring more sustainable in the future,” said Mosley. “This support will be a major benefit to our mission to encourage ecologically sound mobility worldwide.”
Make Cars Green is an international campaign, aimed at reducing the impact of motoring on the environment. This can be achieved in a number of ways, such as through the promotion of more environmentally friendly and fuel efficient driver behaviour; the introduction of new technologies to help motorists monitor their environmental impact; the improvement of tyre design to help save energy; and by encouraging the global use of unleaded and sulphur free fuels.
As part of the campaign, the FIA has launched a public policy Declaration which calls on the United Nations to adopt the first ever worldwide target for CO2 emissions in passenger cars. Make Cars Green also outlines how policy makers, industry and consumers can all play a constructive role in the development of a more ecologically sustainable means of personal mobility in the future. |