| The award is given for exceptional merit or endeavour by individuals or organisations involved in motoring and mobility. The FIA Academy, which is made up of eight senior members of the FIA and its national automobile clubs, gave the award to Bosch primarily for its work in the Choose ESC! campaign.
The silver and crystal trophy was presented to Bosch Chairman Franz Fehrenbach in a VIP pre-awards ceremony at the FIA Gala in the Monaco Sporting Club, in the presence of His Serene Highness Prince Albert of Monaco.
Fehrenbach said: “This system is a very real testament to how vehicle technologies can contribute to make roads safer and mobility sustainable. I am convinced that this is our responsibility as a leading supplier to the automotive industry."
Max Mosley, FIA president commented: “Bosch has played a pivotal role in the development and promotion of the most effective car safety system since the invention of the safety belt.”
The Choose ESC! Campaign is supported by the European Commission and Euro NCAP and has been endorsed by seven-times Formula One World Champion Michael Schumacher. Following the European launch in Rome this year the Choose ESC! campaign has now been launched and promoted at a global level.
ESC, which stands for Electronic Stability Control, stabilises the vehicle and prevents skidding under all driving conditions. It does this by using active brake intervention on one or more wheels and by intelligent engine torque management.
Last year’s World Prize was awarded to Japanese tyre firm Bridgestone, which helped launch the ‘Think Before you Drive’ road safety campaign around the world.
For further information: www.chooseESC.eu |
