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The
presentation, which will be delivered by AMD director of
marketing Morris Denton, will examine the methodology of
the survey, its results and the immediate impact it has had
on the sport.
The survey was the largest international market
research study undertaken in motor sport, with over 93,000
respondents
in 180 countries worldwide. It produced some fascinating
results. It found that 94 per cent
of fans want more overtaking, 88
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per
cent say showcasing the skills of the drivers is the most
essential aspect of
Formula One and 74 per cent of fans want more emphasis on
driver skill and less on driver aids.
The FIA took full account of the results when finalising the regulations for
the 2008 Formula One World Championship. The survey formed part of the FIA consultation
on these regulations, which were recently ratified by the World Motor Sport.
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